We are a group of ice cream enthusiasts and sweet lovers, always looking for new and creative ways to offer people enjoyable experiences, showcasing the very best our tradition has to offer.
We are also deep connoisseurs of the historic Italian gelato-making art. Our goal is to proudly carry the flag of the craftsmanship typical of Made in Italy through our shops both in Italy and abroad.
Our promise is to offer customers ice cream made according to the best traditional recipe, with top-quality raw materials sourced from qualified and accredited Italian companies.
Fresh, first-choice ingredients are delivered daily to MU ice cream shops, where, in the lab located right behind the dispensers, delicious, fresh, and artisanal ice cream is made every day.
The experience we created with MU is fun and engaging. In 4 simple steps, you can unleash your creativity and enjoy delicious ice cream!
Start by choosing between a cone or cup (or both!)
Fill it with one or more flavors as you like!
Top your cup with the most delicious and indulgent toppings!
Head to the register and weigh your cone or cup… delicious!