The MU franchise system was born from the entrepreneurial dream of innovating how ice cream is offered while staying deeply connected to Italy's rich gelato tradition.
At every MU ice cream shop, you'll enjoy a fun and carefree experience, creating your ice cream independently. In the store, you'll be guided through an exciting journey to explore our flavors. You can serve as much ice cream as you like, pick one, multiple, or all flavors, and decorate your cup with countless toppings like sprinkles, creams, fresh or dried fruits, and sauces.
MU is a sweet moment, a chance to share, and a way to express your creativity… with flavor!
Unleash your creativity in 4 simple steps!
Start by choosing between a cone or cup (or both!)
Fill it with one or more flavors as you like!
Top your cup with the most delicious and indulgent toppings!
Head to the register and weigh your cone or cup… delicious!
